who we are

Lucinup comprises a handpicked, intergenerational association of boomers, millennials and Gen-Zs who produce communications solutions with a strong emphasis on strategic, authentic storytelling, editorial & brand messaging.

Our diverse team of writers, creatives and analysts is ideally tailored to offer our equally diverse client base an extensive array of personalised services on any media platform.

The company is headed up by Lucinda Jordaan – Journalist, Editor, Author and Media Trainer/Developer – who has, over the past 25 years, accumulated extensive experience within all sectors of the media industry, across various beats and disciplines.

‘The old believe everything,
the middle-aged suspect everything,
the young know everything.’

Oscar Wilde (1854-1900)