about lucinda

Lucinda Jordaan has notched up a diverse range of skillsets and specialties in her 25-year, multi-platform career in the media industry.

Her background in journalism has placed her in newsrooms and magazine houses as Chief Copy Editor, Commissioning Editor and Editorial Director.

A published author who has written and contributed to several titles, Lucinda’s passion for storytelling has found an outlet in newspapers, magazines, books, filming and diverse online applications.

Her various skills and experiences  across a range of sectors, genres and disciplines have been honed to develop effective content and communication strategies, expertly followed through with timeous implementation and measurement.

Lucinda takes prides in her ability to develop enduring professional relationships with clients, the media, influencers and other stakeholders, and she takes special pride in her ongoing role as lifelong mentor to aspiring media practitioners.

Words can be like X-rays if you use them properly
– they’ll go through anything.

You read
and you’re pierced.

Aldous Huxley, Brave New World